The Founding Workshop

The Founding Workshop 

July 9-10, 2019

From idea to business model.

A deep-dive two-day workshop packed with business fundamentals and proven tactics that takes founders from nascent idea to a full-fledged business model ready for funding.

Space is limited to qualified applicants. 

This workshop is for:

– Early-stage founders who’ve identified a problem and possible solution
– Pre-funding startups hoping to join an accelerator
– Researchers and entrepreneurs seeking a sustainable, repeatable business model.

What we’ll cover:

How to move from problem/solution to business model hypothesis

Owning the product management process

How to test and de-risk your business

Building your founding team

Investors don’t invest in ideas—they invest in business models. If you want funding, you need a business model.

The Program

Tuesday, July 9th, 2019

8:00 AM – Breakfast
9:00 AM – From idea to business model
10:30 AM – How to find your business model
12:00 PM – Lunch
1:00 PM – How to build a product people love
2:15 PM – Sales and go-to-market strategy
3:30 PM – Break
4:00 PM – Panel – What accelerators are after

Wednesday, July 10th, 2019

8:30 AM – Breakfast
9:30 AM – How to build and maintain your culture
10:15 AM – Understanding Customer Decision-making
11:45 AM – The startup rollercoaster – here’s what you’re in for
12:30 PM – Lunch
2:00 PM – Accelerator office hours (Limited space. Extra signup required.)

How to attend

1. Space is limited to qualified applicants. Submit your application.
2. You will receive an answer by early summer.
3. If you are selected to attend, you will be send a code to register for your ticket. This ticket will include access to The Founding Workshop and Startupfest.
4. If you already had a ticket, and you are selected, you will be transferred to the combo ticket type.


– Have not raised institutional funding
– Have not been in an accelerator
– Pre-product/market fit
– Can clearly articulate their product, target audience, and basic assumptions.
– Startup (a new business idea) rather than just entrepreneur (executing on an existing idea.)